How to Promote Event by using Facebook & Twitter

Before the Event

Consider a Facebook campaign specifically for your event. Facebook, Twitter and LinkedIn all offer good methods to target the right people to attend your event with paid social.

“There are a number of ways across each platform, including paid/sponsored posts, hashtags, banner ads, etc.,” writes James Perrin on Koozai.

When someone registers for your event, encourage them to share that they’re participating on Twitter and Facebook. “Make it easy by including a ‘lazy tweet’ – a link with a pre-populated tweet including the desired copy and hashtag – for people to share instantly in order to maximize your social reach before the event,” writes Taylor Carrado at Hubspot.

“Pick an event hashtag that’s short, and ideally, unique to your event,” writes Andy Crestodina on the Orbit Media Blog. “And always, always use this hashtag in every tweet and post.”

For example, the Association of Children’s Museums puts together a conference every year called InterActivity. They used the hashtag #IA16 for this year’s conference on both Twitter and Facebook. They used the hashtag before the conference and soon attendees were using it. The real pay off was during the conference when attendees started posting pictures of themselves and the presentations on both networks. (The Association of Children’s Museums also includes text versions of the presentations from its conferences on their website so that the learning and exchange that happened at the conference can continue online anytime.)

Usually your Twitter and Facebook bios will link to your website, but when you’re promoting a big event, consider changing these links so they send visitors directly to the event page.

Tweet early and tweet often about your event.

“Unlike email, most tweets are missed as they flow through the social streams of your audience,” says Crestodina. What kind of things should you tweet about? Crestodina has a list of reasons to tweet and suggests that “many of these tweets can be scheduled far in advance, using tools like HootSuite or Buffer.”

Pre-event Tweet ideas:

  • Registration opens
  • Early-bird registration is ending soon
  • Countdown: “Just X days until the event!”
  • Reminder of time and location
  • Thank your sponsors (mention sponsors)
  • “Just saw Jane’s presentation. Wow!” (mention speakers)
  • “See you at the event!” (mention registrants)
  • Thanks for sharing, posting and re-tweeting (mention anyone who shared)
  • Tweets with a testimonial quotes about a speaker (find these on LinkedIn)
  • Tweet to the pre-event blog post using a quote from the interview (mention speaker)

But what about people who can’t attend your event?

“Virtual participation is an option that is under-utilized for fundraising events. It’s great for endurance events, giving days, or auctions. Allowing individuals to fundraise for an endurance event online and run, walk, or ride on the same day as your event but in their hometown can almost double your participation and funds raised,” writes Taylor Carrado at Hubspot.

During the Event

Create a photo opportunity.

“Whether it’s a picture with your founder, a backdrop, or a ‘step and repeat,’ encouraging your attendees to take pictures during the event and share them in social media, whether through Instagram or Twitter, is a great way to engage your outside audience. Just make sure you encourage them to include your event hashtag so you can track your total reach!” writes Taylor Carrado at Hubspot.

During your event, post on Facebook, Twitter and LinkedIn about what’s happening – and remember to always use your event hashtag. Share pictures, videos, quotes, or key takeaways.

“Debut a story, milestone, or video for the first time at the event. Share an amazing piece of content highlighting your impact with your attendees and the world during the event. This is a huge opportunity to do something big,” writes Taylor Carrado at Hubspot.

Charity:Water played a new film at Hubspot’s INBOUND conference. After the initial screening, HubSpot emailed every attendee a link to share the video on Twitter and Facebook. “When we did this, attendees generated over 3,600 tweets about the video and 50,000 video views in one day,” says Carrado.

After the Event

Follow up with content from the event. And remember to thank everyone.

“Show your gratitude after the event by thanking the speakers, sponsors and attendees in follow up tweets and posts. This is good for networking,” says Crestodina. “Put a few of your best photos on Facebook and Google+. Be sure to tag and mention people… In the days after the event, listen for tweets, mentions and blog posts from others. Hopefully, the hashtag makes this easy. When you see these mentions, share them.”

“Recap the success of the attendees and the event. Share the results in social posts. Taylor Carrado at Hubspot says, “Thank your major donors, top fundraisers, and biggest betters via social media. The more personal your messages are, the more likely those you’re thanking will share your messages with their social networks – or even blog about your event.”how-to-promot-events-by-using-twitter-facebook

 

http://www.socialmediatoday.com/smt-influencer/best-ways-use-facebook-and-twitter-promote-your-event-infographic

 

 

 

 

 

20 Cool Tools for Creating Infographics

Readers are not the only ones with time constraints and an inclination towards quick and easy ways to consume information.

What if you, the creator of an infographic, are also short on time and need a simpler, quicker way to create beautiful infographics in an instant?

Forget about Photoshop and other time-consuming image creation methods.

Let’s introduce you to a set of tools that will make creating infographics simpler than ever!

creating-infographics-header-image

Infographic / jeffbullas.com

 

How much will you pay for rail fares next January ?

St Pancras Station in Uk

St Pancras Station in Uk

Rail fares in UK will rise by 3.5% from January next year, following the release of July’s inflation figures.

Under the formula, average fares in England are due to go up by July’s RPI measure of inflation, plus 1%.

Labour accused the government of ‘ripping off’ passengers, but the government defended the rise.

Britain’s railways are renowned for being the most expensive in Europe, possibly the world. According to estimates, the rise in inflation rates could see workers in Britain’s biggest commuter towns being forced to pay £5,000 a year in order to get to work.

Regulated fares have increased by more than the rate of inflation in most years since 2004.

The government was meant to keep costs down on tickets where people don’t have much of an alternative but to go by train. Like commuter season tickets for example.

But for more than a decade ministers have actually used the regulation system to increase prices by more than inflation. The reason? They want passengers to pay a bigger share of the bill to run our trains, so that taxpayers pay less.

Passenger Focus, which represents rail users, wants the Chancellor of the Exchequer, George Osborne, to consider blocking the full rise.

“We hope the government will step in again as it did last year, to ensure that train fares in England do not rise above the rate of inflation,” said David Sidebottom, the director of Passenger Focus.

Michael Roberts, director general of the industry body, the Rail Delivery Group, said that although rail fares had increased above inflation for a decade, the number of passengers had seen “phenomenal growth”.

“Compared with fifteen years ago, we’re now carrying twice as many passengers as we did then,” he said. But he added that rail services were partly a “victim of that success” because there was now overcrowding on some major services.

Steve Jobs

SteveJ obs

Steve Jobs co-founded Apple Computers

Steven Paul Jobs was born on February 24, 1955, in San Francisco, California, to Joanne Schieble (later Joanne Simpson) and Abdulfattah “John” Jandali, two University of Wisconsin graduate students who gave their unnamed son up for adoption. His father, Abdulfattah Jandali, was a Syrian political science professor, and his mother, Joanne Schieble, worked as a speech therapist. Shortly after Steve was placed for adoption, his biological parents married and had another child, Mona Simpson. It was not until Jobs was 27 that he was able to uncover information on his biological parents.

As an infant, Steven was adopted by Clara and Paul Jobs and named Steven Paul Jobs. Clara worked as an accountant, and Paul was a Coast Guard veteran and machinist. The family lived in Mountain View, California, within the area that would later become known as  Silicon Valley. As a boy, Jobs and his father would work on electronics in the family garage. Paul would show his son how to take apart and reconstruct electronics, a hobby that instilled confidence, tenacity and mechanical prowess in young Jobs.

 

Homeless

The housing shortage is affecting people around the country but the problem is particularly acute in London, where families are left struggling for years in cramped temporary rooms.

More than 4,000 homeless families in London (41 per cent) have been waiting two years or more to get a permanent home, according to data released by councils to Shelter under Freedom of Information laws. Of the London boroughs that responded to the FOI requests, more than half had families who had been waiting more than a year to get out of a hostel or bed and breakfast.