How to Promote Event by using Facebook & Twitter

Before the Event

Consider a Facebook campaign specifically for your event. Facebook, Twitter and LinkedIn all offer good methods to target the right people to attend your event with paid social.

“There are a number of ways across each platform, including paid/sponsored posts, hashtags, banner ads, etc.,” writes James Perrin on Koozai.

When someone registers for your event, encourage them to share that they’re participating on Twitter and Facebook. “Make it easy by including a ‘lazy tweet’ – a link with a pre-populated tweet including the desired copy and hashtag – for people to share instantly in order to maximize your social reach before the event,” writes Taylor Carrado at Hubspot.

“Pick an event hashtag that’s short, and ideally, unique to your event,” writes Andy Crestodina on the Orbit Media Blog. “And always, always use this hashtag in every tweet and post.”

For example, the Association of Children’s Museums puts together a conference every year called InterActivity. They used the hashtag #IA16 for this year’s conference on both Twitter and Facebook. They used the hashtag before the conference and soon attendees were using it. The real pay off was during the conference when attendees started posting pictures of themselves and the presentations on both networks. (The Association of Children’s Museums also includes text versions of the presentations from its conferences on their website so that the learning and exchange that happened at the conference can continue online anytime.)

Usually your Twitter and Facebook bios will link to your website, but when you’re promoting a big event, consider changing these links so they send visitors directly to the event page.

Tweet early and tweet often about your event.

“Unlike email, most tweets are missed as they flow through the social streams of your audience,” says Crestodina. What kind of things should you tweet about? Crestodina has a list of reasons to tweet and suggests that “many of these tweets can be scheduled far in advance, using tools like HootSuite or Buffer.”

Pre-event Tweet ideas:

  • Registration opens
  • Early-bird registration is ending soon
  • Countdown: “Just X days until the event!”
  • Reminder of time and location
  • Thank your sponsors (mention sponsors)
  • “Just saw Jane’s presentation. Wow!” (mention speakers)
  • “See you at the event!” (mention registrants)
  • Thanks for sharing, posting and re-tweeting (mention anyone who shared)
  • Tweets with a testimonial quotes about a speaker (find these on LinkedIn)
  • Tweet to the pre-event blog post using a quote from the interview (mention speaker)

But what about people who can’t attend your event?

“Virtual participation is an option that is under-utilized for fundraising events. It’s great for endurance events, giving days, or auctions. Allowing individuals to fundraise for an endurance event online and run, walk, or ride on the same day as your event but in their hometown can almost double your participation and funds raised,” writes Taylor Carrado at Hubspot.

During the Event

Create a photo opportunity.

“Whether it’s a picture with your founder, a backdrop, or a ‘step and repeat,’ encouraging your attendees to take pictures during the event and share them in social media, whether through Instagram or Twitter, is a great way to engage your outside audience. Just make sure you encourage them to include your event hashtag so you can track your total reach!” writes Taylor Carrado at Hubspot.

During your event, post on Facebook, Twitter and LinkedIn about what’s happening – and remember to always use your event hashtag. Share pictures, videos, quotes, or key takeaways.

“Debut a story, milestone, or video for the first time at the event. Share an amazing piece of content highlighting your impact with your attendees and the world during the event. This is a huge opportunity to do something big,” writes Taylor Carrado at Hubspot.

Charity:Water played a new film at Hubspot’s INBOUND conference. After the initial screening, HubSpot emailed every attendee a link to share the video on Twitter and Facebook. “When we did this, attendees generated over 3,600 tweets about the video and 50,000 video views in one day,” says Carrado.

After the Event

Follow up with content from the event. And remember to thank everyone.

“Show your gratitude after the event by thanking the speakers, sponsors and attendees in follow up tweets and posts. This is good for networking,” says Crestodina. “Put a few of your best photos on Facebook and Google+. Be sure to tag and mention people… In the days after the event, listen for tweets, mentions and blog posts from others. Hopefully, the hashtag makes this easy. When you see these mentions, share them.”

“Recap the success of the attendees and the event. Share the results in social posts. Taylor Carrado at Hubspot says, “Thank your major donors, top fundraisers, and biggest betters via social media. The more personal your messages are, the more likely those you’re thanking will share your messages with their social networks – or even blog about your event.”how-to-promot-events-by-using-twitter-facebook

 

http://www.socialmediatoday.com/smt-influencer/best-ways-use-facebook-and-twitter-promote-your-event-infographic

 

 

 

 

 

20 Cool Tools for Creating Infographics

Readers are not the only ones with time constraints and an inclination towards quick and easy ways to consume information.

What if you, the creator of an infographic, are also short on time and need a simpler, quicker way to create beautiful infographics in an instant?

Forget about Photoshop and other time-consuming image creation methods.

Let’s introduce you to a set of tools that will make creating infographics simpler than ever!

creating-infographics-header-image

Infographic / jeffbullas.com

 

Homeless

The housing shortage is affecting people around the country but the problem is particularly acute in London, where families are left struggling for years in cramped temporary rooms.

More than 4,000 homeless families in London (41 per cent) have been waiting two years or more to get a permanent home, according to data released by councils to Shelter under Freedom of Information laws. Of the London boroughs that responded to the FOI requests, more than half had families who had been waiting more than a year to get out of a hostel or bed and breakfast.